Digital Marketing Master degree, Barcelona


 Digital Marketing (E-Marketing) Master Degree with knowledge of Two Languages + In-company Internship

This 1 academic year intensive professional training program is designed to produce professionals in the field of Digital Marketing. This program is  likely to be a particular benefit to students studying courses in hospitality, tourism, advertising, business, mass-media, marketing, communication, public relations and related subjects where an appreciation of e-commerce, e-marketing, e-advertising, social media is required. Digital marketing is a professional field of practice that requires strong verbal and written communication skills, accuracy and attention to detail, excellent team work skills and at the same time ability to work independently, capacity to carry multiple projects simultaneously, creative skills to provide innovative ideas, ability to work under pressure and respect deadlines, good knowledge of networking and analytical skills. 

The main course teaching language is English. The study plan includes a 240 hour module to study a foreign language to choose from Spanish for foreigners, French or Russian. The theoretic part takes place in our school located in Barcelona city center. After the theoretic modules are completed, all students have the option to complete an internship period in local or or located abroad companies.
This training has been specially devised to teach you all the information and skills you need to become a successful digital marketing manager. Instruction is in the form of lectures, learning objectives, case studies and questions of consideration, key ideas, activities and individual assignments. Examination is in the form of written exams and individual and group assignments and workshop exercises. Discussed at classroom case studies cover different professional areas, from Tourism Industry to Retail sector, this will help to chose the specialization sphere to work in.
All foreign students have to do a Spanish language preparation module to take one of the official state exams of Spanish for Foreigners, DELE or SIELE Global, of the correspondent level A1, A2, B1, B2 or C1. HTL International School is an accredited DELE & SIELE examination center of the Instituto Cervantes.

  Program Details


Theoretical part In class
Practical part In company internship
Campus location

Barcelona, Spain
Lloret de Mar, Spain

Language of instruction: English

Second language:
Spanish for foreigners, French or Russian

6 months theoretical studies
3 months internship

Intakes: October, January, April, July
Timetable: mornings or evenings
Load hours: 72 ECTS

Enrolment fee: 200 euros
Tuition fee: 3.000 euros
or installments payment
550 euros x 6 months (only for non-visa students)

On successfully completing this Professional Program of Study you will:
1. Be awarded the
- Master Degree in Digital Marketing
- DELE or SIELE Global Diploma (Spanish Language for Foreigners official state diploma) or
- French/Russian Language Level Certificate

2. Have attained an accredited qualification for supervisory levels showing you possess competence in professional work activities.

3. Have attained a professional qualification equated to the International studies framework as a Master Degree.

This 1 academic year program provides students with the expertise and professionalism required to succeed in the fast-paced and exciting industry of digital marketing (e-marketing).
This area of studies is open to all graduates, however it may be particularly useful for graduates from: hospitality and tourism, advertising, media and communications; business and technology; creative design; e-business; journalism; marketing spheres.

Digital marketers are involved in developing an organization's multi-channel communication strategies.
Key areas include:

  • social media marketing: developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.
  • search engine optimisation (SEO): developing strategies to increase number of visitors to a website by getting high-ranking placements in search results.
  • pay per click (PPC) campaigns: sponsored online advertising paid for by the business to appear alongside non-paid search results.
  • mobile marketing: includes app-based, in-game, location-based and SMS marketing.
  • affiliate marketing: where a business allows other businesses (affiliates) to sell products on their website. The affiliate is paid commission for each customer brought to the website by their own marketing strategies.

Digital marketers may work across several areas or specialize in a few depending on the requirements of the organization.

Career Paths
Many large and medium-sized companies have an in-house marketing and communications department, which offers digital marketing services in addition to traditional marketing support. Small and medium-sized enterprises (SMEs) may outsource their marketing to agencies or have smaller marketing teams.
Opportunities exist within all sectors including:
  • automobile sector
  • event management
  • computing and software
  • fast moving consumer goods (FMCG)
  • financial services
  • higher and further education
  • home entertainment
  • hospitality industry
  • online travel agencies
  • online booking services
  • media and publishing
  • online media
  • retail
  • telecommunications
  • airlines/transportation, etc

Career prospects:

- digital marketing assistant
- digital marketing executive
- digital coordinator/manager
- junior digital marketing role
- account executive
- digital account director

Curriculum. Load hours 72 ECTS

Digital Marketing modules

Module I.Introduction to Digital Marketing
- Understanding the Internet.
- Situating digital in marketing

Module II. Developing strategic marketing plans
- Digital Marketing Strategy
- Market Research
- Content Marketing Strategy

Module III. Understanding opportunities and challenges of the web
- User Experience Design
- Web Development and Design
- Writing for Digital

Module IV. Driving traffic and building relationships
- Customer Relationship Management
- Search Engine Optimisation (SEO)
- Search Advertising
- Online Advertising
- Affiliate Marketing
- Video Marketing
- Social Media Channels
- Social Media Strategy
- Email Marketing
- Mobile Marketing

Module V. Using data to optimize
- Data Analytics
- Conversion Optimisation

Module VI. Foreign Language Intensive Course
- Official DELE or SIELE exam of Spanish for Foreigners preparation module

- General French or Russian Language according the initial entrance level

Module VII.
Foreign Language for the Tourism Sector

Table of Contents:
Unit 1.- In the reception
Unit 2.- Hotel services
Unit 3.- In the restaurant/bar
Unit 4.- Information services from the hotel
Unit 5.- The hotel and travel agency
Unit 6.- Check-out: Acknowledgements and complaints
Unit 7.- Reservation procedure
Unit 8.- What do your clients expect from you?
Unit 9.- Touristic texts
Unit 10.- At the airport: arrival, passport control, customs, airport services, baggage claim, car rental, shuttle bus, public transport, transfer guide
Unit 11.- At the hotel: check-in, room reservation, guest service, exchange service, room changes, claims, check-out
Unit 12.- Hotel services: spa, beauty center, gifts shop, activities inside and outside, group activities, laundry, parking
Unit 13.- In the restaurant/bar: tapas, breakfast, menu
Unit 14.- In the tourist office: excursions, guided tours, outdoor activities, car rental   
Unit 15.- In the travel agency: destinations, tours, round trips, tailor made tours, MICE, group tours, contract, relationship hotel/agency, mistakes in the booking, make an offer, prepare a trip, sell the trip
Unit 16.- Check-out: invoices, bills, discount cards, acknowledgements and claims
Unit 17.- Tour guide profession: protocol, duties and obligations, responsibilities, customer service.

Module VIII. Final Project

         Project design

         Research tools

         Personal reflection

         Appropriate questionnaire designs

         Conducting academic research, literature search and review

         Developing a research question, hypothesis and methodology

         Managing a research project

Module IX. Internship (a minimum of 3 months)

                                                                                                                                         *One academic hour: 45 minutes




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Campus Barcelona
Carrer Diputació 282,
Barcelona 08009, Spain
Campus Costa Brava

Rambla Romá Barnés 24,
Lloret de Mar 17310, Girona, Spain
Partner study portals
Accreditations and partnerships
Lloret de Mar Hotels Association
Blanes Hotels Association
Tossa de Mar Hotels Association
University of Girona
Instituto Cervantes DELE & SIELE examination center