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 MASTER PROGRAM

 Events Management Master Degree with knowledge of Two Languages + In-company Internship

This 1 academic year intensive training program is designed to produce professionals in the field of Event Management. This program is  likely to be a particular benefit to students studying courses in hospitality, tourism, project management and related subjects where an appreciation of event management, planning, strategy and project organization is required. Those studying Event Management emerge with business and project management skills of the highest order, ready to face any business challenges. Event management is a professional field of practice that requires sophisticated skills in strategic planning and analysis, risk assessment, marketing, budgeting, cash flow planning, event proposal development and many other topics. The field of Event Management is a business subject with a strong project focus. The skills and knowledge gained in the study of Events Management can be used in a wide range of contexts and can cover such interesting areas as business, sports and the arts. The tourism impact of events is increasingly attracting the interest of governments seeking to maximize domestic and international tourism revenues. All these are working together to develop  Event Management as a professional field and contribute  Event Management being one of the most exciting environments to work in.

The main course teaching language is English. The study plan includes a 240 hour module to study a foreign language to choose from Spanish for foreigners, French or Russian. The theoretic part takes place in our school located in Barcelona city center. After the theoretic modules are completed, all students have the option to complete an internship period in one of our collaborating companies.
This training has been specially devised to teach you all the information and skills you need to become a successful events manager. Instruction is in the form of lectures, learning objectives, videoconference classes, case studies and questions of consideration, key ideas, activities and individual assignments. Examination is in the form of written exams and individual and group assignments and workshop exercises.
All foreign students have to do a Spanish language preparation module to take one of the official state exams of Spanish for Foreigners, DELE or SIELE Global, of the correspondent level A1, A2, B1, B2 or C1. HTL International School is an accredited DELE & SIELE examination center of the Instituto Cervantes. 

  Program Details

Modality

Theoretical part In class
Practical part In company internship
Campus location

Barcelona, Spain
Lloret de Mar, Spain
Languages

Language of instruction: English

Second language:
Spanish for foreigners, French or Russian
Duration

6 months theoretical studies
3 months internship

Intakes: October, January, April, July
Timetable: mornings or evenings
Load hours: 72 ECTS
Fees

Enrolment fee: 200 euros
Tuition fee: 3.000 euros
or installments payment
550 euros x 6 months (only for non-visa students)
Qualifications

On successfully completing this Professional Program of Study you will:
1. Be awarded the
- Master Degree in Events Management
- DELE or SIELE Global Diploma (Spanish Language for Foreigners official state diploma) or
- French/Russian Language Level Certificate


2. Have attained an accredited qualification for supervisory levels showing you possess competence in professional work activities.

3. Have attained a professional qualification equated to the International studies framework as a Master degree.
Faculty/Methodology

This 1 academic year program provides students with the expertise and professionalism required to succeed in the fast-paced and exciting industry of event management. Students develop a strong foundation for planning events and acquire skills and knowledge in marketing, sponsorship, event logistics, risk management, budgeting, programming, entertainment and people management. Students work in teams to plan and execute an event. An internship placement is available once the program is finished where students benefit from experiential learning and networking with industry representatives.
Career Paths

Event management is an industry that is on the move. An exponential growth in events such as talent-hunt competitions, music concerts, fashion shows, academic functions, exhibitions, trade fairs, marathons, sport competitions, the arts sphere, religious gatherings and the like have fuelled the demand for talented event managing personnel. The demand for creative and result oriented event managers is going to continue in the near future.

An organization that is into event management business offers numerous positions to job seekers. The following are some of the departments in a typical event managing company:
Public Relations managing a vast gamut of people ranging from clients, artists, stage performers, government officials, public and so on
Promotion and Marketing for promoting the image of the organisation and also for marketing the event to the public at large
Brand Development a talent pool that is responsible for managing client requirements pertaining to brand restructuring
Designing team of creative people who visualise and then prepare design layouts for the stage, costumes, accessories and so on
Administration department that is responsible for back office and general administrative tasks
Production team comprising of media professionals who manage the production and editing of audio video related media
Logistics - operational department in event management
 

 

Curriculum. Load hours 72 ECTS

Module I. Strategic & Operational Management

- Event industry knowledge, event concept, event feasibility, events venues and sites
- Event legal compliance, business and client relationship, marketing strategies
- Sponsorship, budgets
- Business risk and events bids
- Project management, promotion and public relations, event staging
- Human Resources Management, people performance
- On-site services, safety and security, crowd procedures
- Event protocol, event catering
- Environmental Management, event impacts and trends


Module II. Information Technologies in Events Marketing

- Social media for Events promotion
- Effective crowdsourcing
- Events venue design software
- Meeting registration software
- Events promotion tools
- Virtual meetings/events


Module III.
Foreign Language Intensive Course

- Official DELE exam of Spanish for Foreigners preparation module

- General French or Russian Language according the initial entrance level


Module IV.
Foreign Language for the Tourism Sector

Table of Contents:
Unit 1.- In the reception
Unit 2.- Hotel services
Unit 3.- In the restaurant/bar
Unit 4.- Information services from the hotel
Unit 5.- The hotel and travel agency
Unit 6.- Check-out: Acknowledgements and complaints
Unit 7.- Reservation procedure
Unit 8.- What do your clients expect from you?
Unit 9.- Touristic texts
Unit 10.- At the airport: arrival, passport control, customs, airport services, baggage claim, car rental, shuttle bus, public transport, transfer guide
Unit 11.- At the hotel: check-in, room reservation, guest service, exchange service, room changes, claims, check-out
Unit 12.- Hotel services: spa, beauty center, gifts shop, activities inside and outside, group activities, laundry, parking
Unit 13.- In the restaurant/bar: tapas, breakfast, menu
Unit 14.- In the tourist office: excursions, guided tours, outdoor activities, car rental   
Unit 15.- In the travel agency: destinations, tours, round trips, tailor made tours, MICE, group tours, contract, relationship hotel/agency, mistakes in the booking, make an offer, prepare a trip, sell the trip
Unit 16.- Check-out: invoices, bills, discount cards, acknowledgements and claims
Unit 17.- Tour guide profession: protocol, duties and obligations, responsibilities, customer service.


Module V. Final Project

         Project design

         Research tools

         Personal reflection

         Appropriate questionnaire designs

         Conducting academic research, literature search and review

         Developing a research question, hypothesis and methodology

         Managing a research project

Module VI. Internship (a minimum of 3 months)

                                                                                                                                         *One academic hour: 45 minutes

 




 

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Campus Barcelona
Carrer Diputació 282,
Barcelona 08009, Spain
Campus Costa Brava

Rambla Romá Barnés 24,
Lloret de Mar 17310, Girona, Spain
Partner study portals
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Accreditations and partnerships
Lloret de Mar Hotels Association
Blanes Hotels Association
Tossa de Mar Hotels Association
University of Girona
Instituto Cervantes DELE & SIELE examination center