Luxury/VIP Management in Tourism Industry Master Degree with knowledge of Two Languages + In-company Internship

Luxury tourism industry is a reach industry that includes a wide range of fields: accommodation, food & beverage, spa, meeting & events, cruise line, yachting, sporting, gambling, entertainment, and transportation. Luxury/VIP Management in Tourism Industry Master degree provides you with the necessary knowledge and expertise to enter in the luxury service industry through a mix of academic pillars and professional practical experience.
The main teaching language is English. The study plan includes a 240 hours module to study a foreign language to choose from Spanish for foreigners, French or Russian. The theoretical part takes place in our school located in Barcelona center or in the town center of Lloret de Mar, Spain. After the theoretic modules are completed, all students have to complete an internship period in one of our collaborating companies.
This program will provide you theoretical, linguistic and practical skills.

Instruction is in the form of lectures, seminars, workshops, videoconference classes, cases and individual assignments. Examination is in the form of written exams, individual and group assignments and workshop exercises.
All foreign students have to do a Spanish language preparation module to take one of the official state exams of Spanish for Foreigners, DELE or SIELE, of the correspondent  A1, A2, B1, B2, C1 levels.  HTL International School is an accredited DELE & SIELE examination center of the Instituto Cervantes.

  Program Details


Theoretical part In class
Practical part In company internship
Campus location

Barcelona, Spain
Lloret de Mar, Spain

Language of instruction: English

Second language:
Spanish for foreigners, French or Russian

6 month theoretical studies
3 month internship

Intakes: October, January, April, July
Timetable: mornings or evenings
Load hours: 72 ECTS

Enrolment fee: 200 euros
Tuition fee: 3.000 euros
or installment payments of
550 euros x 6 months (only for non-visa students)

On successfully completing this Professional Program of Study you will:
1. Be awarded the
- Master Degree Luxury/VIP Management in Tourism
- DELE Diploma or SIELE Global (Spanish Language for Foreigners official diplomas) or
- French/Russian Language Level Certificate

2. Have attained an accredited qualification for managerial and supervisory levels showing you possess competence in professional work activities.

3. Have attained a professional qualification equated to the International studies framework as a  Master Degree and Programa Máster according to the Spanish National framework.

The program aims for students to understand the luxury tourism industry, VIP clients necessities and business solutions and skills to provide high quality goods and services for demanding clients.  The program focuses on strategies and skills for managing the luxury tourism. You will analyze a number of luxury brands and general and digital marketing techniques for better promotion of services and goods. 

Upon completion of the program, students should also be able to demonstrate:

 Correct balance between creativity and managerial skills to carry our luxury/vip projects.

 A resourceful and original thinking around luxury brand and marketing strategies for its promotion on the global multi-cultural international marketplace.

 Tailor made tour creation and Customer Experience skills/Guest satisfaction relationship.

Career Paths

The course covers contemporary managerial and strategic issues in luxury tourism management
to enhance your employability in the growing and dynamic tourism industry.

The main luxury tourism industry categories are as follows:
- Private Jet/Airline Helicopter
- Beach Resorts
- Boutique Hotels
- Casinos
- Cruise Lines
- Cultural Attractions
- Ecotourism/Extreme Adventures
- Gastronomic Experience
- Gay/Lesbian Travels
- Golf Resorts
- Inbound Tour Operators / DMC
- Luxury Meeting & Conference Venues
- Natural Wonders
- Private Islands / Villas
- Luxury Shopping Villages
- Wildlife Experiences
- Polar Experiences
- SPA & Wellness
- Yachts Charter & Sailing Experience
The types of positions that graduates may occupy include the following:

- International Luxury Travel Advisor
- Global or Regional Luxury Events Specialist
- Luxury Travel Buyer
- Luxury Travel Seller,

Curriculum. Load hours 72 ECTS

Module I. Luxury Tourism Management

- The foundations and traces of modern tourism
- Elaborations of tourism
- Tourist objects, tourist rituals
- Luxury brands
- Introduction to Revenue management
- Strategic pricing
- Value
- Differential pricing
- The revenue management’s role

Module II. VIP Tourism

- Luxury select destinations worldwide
Golf Business and Management
Cruise & Private Jet & Private charters
- Small groups/Tailor made tours

Boutique hotels
- Events Management VIP
- Food and Beverage VIP service
- Customer service VIP

Module III
. Marketing of VIP Tourism

- General Marketing
- Digital Marketing
- Travel Agencies and Tour Operators

Module IV. Foreign Language Intensive Course
- Official DELE exam of Spanish for Foreigners preparation module

- General French or Russian Language according the initial entrance level

Module V.
Spanish/French/Russian Language for the Tourism Sector
- In the reception
- Hotel services
- In the restaurant/bar
- Information services from the hotel
- The hotel and travel agency
- Check-out: Acknowledgements and complaints
- Reservation procedure
- What do your clients expect from you?
- Touristic texts
- At the airport: arrival, passport control, customs, airport services, baggage claim, car rental, shuttle bus, public transport, transfer guide
- At the hotel: check-in, room reservation, guest service, exchange service, room changes, claims, check-out
- Hotel services: spa, beauty center, gifts shop, activities inside and outside, group activities, laundry, parking
- In the restaurant/bar: tapas, breakfast, menu
- In the tourist office: excursions, guided tours, outdoor activities, car rental   
- In the travel agency: destinations, tours, round trips, tailor made tours, MICE, group tours, contract, relationship hotel/agency, mistakes in the booking, make an offer, prepare a trip, sell the trip
- Check-out: invoices, bills, discount cards, acknowledgements and claims
- Tour guide profession: protocol, duties and obligations, responsibilities, customer service.

Module VI. Final Project

·         Project design

·         Research tools

·         Personal reflection

·         Appropriate questionnaire designs

·         Conducting academic research, literature search and review

·         Developing a research question, hypothesis and methodology

·         Managing a research project

Module VII. Internship (a minimum of 3 month)
*One academic hour: 45 minutes

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Campus Barcelona
Carrer Diputació 282,
Barcelona 08009, Spain
Campus Costa Brava

Rambla Romá Barnés 24,
Lloret de Mar 17310, Girona, Spain
Partner study portals
Accreditations and partnerships
Lloret de Mar Hotels Association
Blanes Hotels Association
Tossa de Mar Hotels Association
University of Girona
Instituto Cervantes DELE & SIELE examination center