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DIPLOMA PROGRAM

  Public Relations & Marketing Management Diploma with knowledge of Two Languages + In-company Internship

This 6 month intensive training program is designed to produce professionals in the field of Public Relations and Marketing Management. The main teaching language is English. The study plan includes a 160 hours module to study a foreign language to choose between Spanish for foreigners, French or Russian. The theoretic part takes place in our school located in Barcelona or in the town center of Lloret de Mar, Spain. After the theoretic modules are completed, all students have the option to complete an internship period in one of our collaborating companies. This program is a perfect choice for those who want to enter the Bachelor degree without exams in our school.
This program will provide you theoretic, linguistic and practical skills.

This training has been specially devised to teach you all the information and skills you need to become a successful congress and events administrator. Instruction is in the form of lectures, seminars, workshops, videoconferences classes, cases and individual assignments. Examination is in the form of written exams and individual and group assignments and workshop exercises.
All foreign students have to do a Spanish language preparation module to take one of the official state exams of Spanish for Foreigners, DELE or SIELE, of the correspondent  A1, A2, B1, B2, C1 levels.  HTL International School is an accredited DELE & SIELE examination center of the Instituto Cervantes.

  Program Details

Modality

Theoretical part In class
Practical part In company internship
Campus location

Barcelona, Spain
Lloret de Mar, Spain
Languages

Language of instruction: English

Second language:
Spanish for foreigners, French or Russian
Duration

3 month theoretical studies
3 month internship

Intakes: October and April
Timetable: mornings or evenings
Load hours: 48 ECTS
Fees

Enrolment fee: 200 euros
Tuition fee: 1.500 euros
or installments payment 550 euros x 3 months (only for non-visa students)
Qualifications

On successfully completing this Professional Program of Study you will:
1. Be awarded the HTL Hospitality, Tourism & Languages School Diploma on Public Relations and Marketing Management Diploma + Official Spanish Language DELE or SIELE Global certificate

2. Have attained an accredited qualification for supervisory levels showing you possess competence in professional work activities.

3. Have attained a professional qualification equated to the International studies framework as a Diploma Course.
Faculty/Methodology

This program is designed to give an understanding of the environment within which hospitality and tourism industry operates, and provide the knowledge and skills necessary to perform adequately in any single functional area of public relations and marketing. This program will outline the importance of the functions of marketing, advertising and public relations as part of Marketing Management.
Career Paths

- Agencies, corporations, nonprofit organizations
- Communications Manager
- Media Relations Specialist
- Special Events Coordinator
- Information Officer
- Public Relations Consultant

Curriculum. Load hours 48 ECTS

Module I. Spanish/Russian/French Language Intensive Course
- Official DELE exam of Spanish for Foreigners preparation module
- General French or Russian Language according the initial entrance level

Module II: Public Relations and Marketing Management

-
Introduction to PR planning in theory and practice
-
Strategic PR planning and organizational objectives
-
Strategic publics
-
Strategic media planning
- Research and evaluation
- Using existing and emerging media channels
- Message strategies and tactics
- Creativity in communication
- Informative and persuasive communication styles/ models
- Organizational research design and execution
- Tools and models


Module III: In-Hotel internship

                                                                                                                                               *One academic hour: 45 minutes


 

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Campus Barcelona
Carrer Diputació 282,
Barcelona 08009, Spain
Campus Costa Brava

Rambla Romá Barnés 24,
Lloret de Mar 17310, Girona, Spain
Partner study portals
www.emagister.com

www.masterportals.eu
www.studyabroad.com
www.goabroad.com
www.learn4good.com
Accreditations and partnerships
Lloret de Mar Hotels Association
Blanes Hotels Association
Tossa de Mar Hotels Association
University of Girona
Instituto Cervantes DELE & SIELE examination center